5 Effective Tips for Publishing the Right Content on LinkedIn in 2024

"Content is the atomic particle of all digital marketing." - Rebecca Lieb, Author and Analyst at Altimeter Group

5 Effective Tips for Publishing the Right Content on LinkedIn in 2024

So, you have a LinkedIn profile—now what?

Beyond searching for valuable connections like former colleagues or industry peers, publishing content should be a top priority. Sharing the right content on your feed and in groups can attract potential leads and enhance your credibility and expertise.

One word of caution: avoid spamming. Posting the same article on your wall and in multiple groups can get your LinkedIn account frozen. LinkedIn has a strict anti-spam policy, so post strategically.

If you want to share content both on your wall and in groups, choose different topics or rewrite the same topic with varied wording. An editorial calendar can help plan your social media posts effectively.

If the idea of publishing content on LinkedIn feels overwhelming, here are some tips to get you started:

1. Know Your Audience and Industry
   Publish information that is useful to your audience. Are there significant changes or new laws impacting your industry? Break these down into simple terms in your articles. Identify common problems your audience faces and offer actionable steps to solve them.

2. Include Photos for Engagement
   Photos can make your posts more engaging and visually appealing. Ensure that photos are relevant to your topic and help break up large blocks of text, making your content easier to digest. Use legally sourced images from stock photo sites or free resources like Unsplash.com. Avoid copying images from Google, as this infringes on copyrights.

3. Ask Questions and Provide Insight
   Address common misconceptions about your industry in a Q&A format. This not only clarifies issues but also engages your audience. Regularly ask questions to uncover new pain points, which can inspire future content or even new products.

4. Show Behind-the-Scenes of Your Business
   Give your audience a peek into your business operations and what it's like to work with you. This can be done through a fun video series where you highlight your ideal clients and the value you offer. Being transparent about your process helps potential clients self-qualify.

5. Include a Call to Action
   Every post should guide the reader on what to do next—whether it's joining your email list, scheduling a consultation, or attending a local networking event. Make sure your Call to Action aligns with the post’s topic and gently leads your reader through your sales funnel.

When in doubt about what to publish, consider outsourcing content creation to an experienced freelancer. They can help brainstorm ideas, manage your editorial calendar, and prepare content, so all you need to do is review and post. Sharing valuable content can extend your reach and influence, and you never know how it might impact someone or who might share your insights.

Want more tips for publishing the right content on LinkedIn?

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