Mastering Copywriting: Seven Hidden Opportunities in Your Business
Does the term “copywriting” conjure images of lengthy sales scripts, squeeze pages, and unsolicited bulk emails in your mind?
If it does, you’re definitely not alone. However, copywriting extends far beyond sales pitches. In truth, as an Online Business Manager (OBM) and strategist for coaches, creatives, and consultants, the majority of your written content could be labeled as copywriting. After all, if your content’s ultimate aim is to sell an idea, a service, or a product, it’s technically copywriting.
Yes, Facebook is (was?) a fun platform to connect with friends, catch up on the latest viral videos, and take an amusing “quiz” or two. But for business visionaries, Facebook is more than just a social hub. It’s a pivotal place to engage with potential clients, implying that when sharing your newest blog post or program with your business peers, maintaining effective copywriting is crucial.
LinkedIn Profile
What sets you apart from everyone else in your field? Your LinkedIn profile is your spotlight to communicate why you’re the ultimate solution to your ideal client’s challenges. It’s your stage to showcase your qualifications and highlight your unique selling propositions. Consider your LinkedIn profile as a professional showcase, and make sure you feature your notable achievements.
About Page
This is your golden opportunity to both entertain and impress. It’s so important to remember that the About page often records the highest traffic on a website, making it a key component of your overall brand narrative. The About page’s goal is to stimulate people’s curiosity to learn more about your services, so don’t forget to include a compelling call to action on the page.
Blog Posts
Each blog post you write has a mission. Perhaps they’re constructed to guide your reader to a sales page or to prompt readers to subscribe to your mailing list. Maybe your blog post is meant to spark a conversation or simply to provide high-value content while inviting readers to go deeper by clicking on related posts. Regardless of the objective, it’s your copywriting prowess that nudges your reader to take the next step.
SEO-Rich Website Content
Website content, which is often overlooked, plays a significant role in your business’s visibility. Creating SEO-rich content is all about incorporating relevant keywords in a natural and reader-friendly manner. This is not just about attracting traffic, it’s about attracting the right traffic. The visitors that land on your website due to a successful SEO strategy are likely to be the ones truly interested in your services. Good copywriting skills can help you balance keyword use with engaging information, making each page on your website a potential path for customer conversion. Crafting this kind of content requires skill and finesse, ensuring the message isn’t lost amidst the keywords.
Whether you’re sending an email about a fresh offering or simply notifying readers of your new blog post, your email is undeniably a piece of copywriting. Even personal emails that you send out to prospective clients can contain elements of copywriting. In essence, copywriting is embedded in every corner of your business, from your sales scripts to your invoices. Each time you prompt a reader to perform an action, you’re utilizing copywriting. The more at ease you become with this concept, the better (and more naturally) you’ll excel in it.
Do you need help with your copywriting?
We have some really great copywriters that would love to get their hands on your words!
Click here to book a free mini-strategy session: https://aprilandco.co/free-mini
