When you have a service-based business, your goal is to help people, but you also likely want to make money. The only way to make money is to sell something, either your products or your services. So what happens if you’re deathly afraid of selling? Not surprisingly, you won’t make much money, which means you’re really managing a hobby instead of running a business.
If you’re ready to ramp up your income, then you need to overcome this fear of selling. Here are some tips for reframing your selling mindset and overcome your fear of selling.
If you’re worried about being perceived as that pushy, hard-sell, salesperson who follows you around the store, then start off by just having a conversation. You’ll rarely convince anyone to buy the first time you meet them, so ask them questions about their business instead. By asking questions, you’ll qualify them as prospects (or not), and then you can follow up at a later time.
What is the end result of every product or service? They ALL solve a problem. Approach each potential lead with the idea of helping them solve a problem instead of selling them your product. Helping has a more positive connotation than selling does and this frame of thought may make it easier for you to start those qualifying conversations.
Don’t try to conquer the world in a single day. Start small and talk about your business to family and friends. Spread your reach in your local community by networking in person at business events. Start networking online. Become a social media darling by posting consistently. Rinse and repeat all these steps until you have a well-oiled networking machine that produces leads.
Promoting your products and services becomes much easier when you remember your WHY: Why are you in business? What are your goals? What is your timeframe for meeting those goals? Setting reasonable deadlines will keep you motivated to sell instead of taking the day off to binge-watch Netflix shows. Also share these goals with your spouse, business associate, or accountability partner. When you know other people will ask you about your progress, you remain motivated.
When you’re proud of your offerings, it’s much easier to get into selling mode. Do your market research. Understand your audience’s pain points. Create your product or service to alleviate those pain points. Make your product/service the absolute best it can be and then offer it to the world. Your excitement will become contagious among all your followers and fans.
Ask for testimonials from happy clients and read them when you have a moment of doubt. Reading those success stories and kind words will do wonders for your failing confidence.
Lastly, just be yourself when promoting your business offerings. Don’t try to copy your competition. Don’t try to look like your favorite mentor or guru. You are unique, and your tribe will be attracted to YOU based upon your authentic self.
If you need more action tips for confident selling, join my next livestream training titled, “4 Reasons Why Your Launch Tactics Aren’t Working (And What to Do Instead!).” One of the topics I cover is sales, and the whole process is more natural when you have the right sales copy and the right tactics in place.
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