Do you know your ideal client’s biggest pain point? Once you’ve identified your target market (aka, your niche), it’s time to provide a solution to their problem. How do you know what your ideal client’s problems are?
It’s pretty simple. First of all, this needs to be a problem that is possibly keeping them up at night. Pay attention to what happens in the online groups you belong to, the member forums, and other social media platforms. Read product or book reviews on Amazon to see what people say is missing from those books or products. You can even ask them by offering a simple survey through Survey Monkey (not an affiliate link) or asking your email list to respond to your email. I’ve also found that a personal email to a handful of people to be extremely useful in getting feedback.
Over time you will notice these problems immediately because you’ll be consistent in learning about your ideal client and their issues. They will become super important to you, not because they represent dollar signs, but because this is a group of people you have a real passion for helping. It will become second nature to understand and witness their complaints and create content that will help ease their burdens.
For example, if your niche market is struggling with managing and launching its business online using social media marketing, what solution can you provide to your client?
No matter what your ideal client is currently facing, focus on their struggle and pain point. But don’t just point them out; make sure you are providing a solution to help them and then charge for it. There is a time and a place for free advice, but in this instance, when you are helping them solve an exact problem, you want to offer an exchange of money and energy for the value that you will provide for them.
Going back to our social media example, you need to charge accordingly for the value of your solution because once they tackle their online social media, their business will grow because of you. There is VALUE in the solution you are providing for them. Providing a clear answer is how you make your content profitable. You find a need inside your niche market, and you give them the solution.
The first step to doing that is to create free, digestible content with action steps so that when they walk away from your free webinar, or your free download, they know that you are the expert that can help them. This will lead them to want to hire you and pay you for your services and value.
Consider your freebie an introduction to everything you can do for them. Yes, give them actionable steps but don’t give away all your top secrets. Those valuable secrets are reserved for those in your niche who are ready to invest in their future by paying you for your expertise.
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