Gone are the days when only B2C businesses used Instagram!
In 2020, over 75% of US companies used Instagram to drive more traffic to their websites and raise brand awareness. Many of them are actually B2B – and Instagram can work for them, too.
Business buyers have started to resemble B2C customers a lot – they all want to connect on a human level and would like you to show them that you actually care.
Ready to learn why you should use this platform to attract B2B clients and grow your business? Read the whole article to learn about the benefits of marketing on Instagram.
It’s not easy to convince people to spend their hard-earned money on your product or service. The answer is – trust. Statistics show that over 80% of people need to trust a brand before they make a purchase.
A suitable Instagram strategy allows you to connect with your customers and interact with them. Not only can you learn more about their needs this way, but you’re also building a stronger relationship with them.
By sharing relatable content, engaging your followers, and humanizing your brand, you help your community make the decision to buy from you more easily.
Using tricks like posting at the right time, using interactive stories, and asking questions in your Instagram captions can encourage your audience to engage with your brand. The more they engage and share your content, the more visibility you get.
Among other strategies that engage people on your Instagram profile are giveaways and influencer marketing, which can bring new potential clients to your profile.
There are almost 500 million daily active users on Instagram. Over 70% of them are the younger population, among which you’re surely going to find business owners and entrepreneurs who may be your target audience.
If advertising your services on Instagram, you’re ensuring access to a truly large pool of potential clients.
Being on Instagram also allows you to gain some insight into what your competitors are doing.
You may get inspired by taking a look at their content. Ask yourself the following:
All of this can give you a better idea of how you should organize your Instagram content.
Instagram for personal use is more limited than when you’re using it for business purposes.
You have access to many powerful features, such as checking your analytics, promoting your posts and stories, and including additional contact information on your profile page.
With these features, you can reach even more people, monitor your strategy performance, and enable people to contact you more easily.
Did you know that more than 200 million Instagram users visit at least one business profile every day? You could be that one, so it’s time to leverage the power of Instagram to grow your business.
Set a goal that aligns with your business goals, create a strategy, and start posting.
If thought out well, your Instagram strategy can, after a while, bring you much more than a mere number of followers – a strong community that’s ready to buy.