DO YOU WANT TO LEVERAGE YOUR TIME A LITTLE BETTER WHEN IT COMES TO YOUR BUSINESS? OF COURSE, YOU DO! AND THE BEST WAY TO DO THIS IS TO AUTOMATE YOUR SALES FUNNEL.
When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.
For many small business owners, though, one key area that’s often overlooked is their website.
Like any savvy business owner, you likely have opt-in forms on your website. They may be in the sidebar or maybe the footer, and you may even have a pop-up to capture your visitor’s attention before they are about to leave.
But do you have a solid call-to-action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in and the end of each blog post.
Please don’t just ask her to sign up for your newsletter, though. You want to make it a logical next step to sign up by creating a related offer for each post. This is called a content upgrade, and these offers typically consist of a simple checklist or worksheet and capture attention by providing even more information about a topic your visitor is already interested in.
For example, if you’re a weight loss coach talking about the benefits of kale, your content upgrade could be 3 delicious kale recipes in exchange for your visitor’s email address.
How often do you revisit old blog posts to link to newer content? This is an important maintenance job that will help provide visitors with the information they’re looking for by linking related posts together.
Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly and help boost the rankings of your most relevant posts.
[HINT: This is a perfect job for your VA 😍]
Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. For free downloaded pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment.
For paid products, consider offering a complementary product instead. If you’re protecting your downloaded pages with a membership plugin or paywall, you can even offer upsells based on what they already own, making the choice even easier for them.
And if you’re using a double-opt-in mailing list, make use of that confirmation page! It’s the perfect place for a quick upsell or an invitation to join you in your Facebook group or weekly Instagram Live.
A good rule of thumb to follow on your website is to offer the next logical step whenever a reader lands on a page. When you write your blog posts or create your download pages, keep that in mind, and your funnel will always be full.
Click the button below to get your free Automate Your Sales Funnel Worksheet to easily uplevel your website and get more opt-ins!
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