How Consistency Builds Trust in Social Media
Consistency. That’s the magic word when we’re talking about the success of social media marketing. Yeah, there are other important elements, but it’s consistency that really cranks up the volume, building brand recognition. It’s consistency that rounds up your digital community, fostering a sense of trust. It’s consistency that makes your expertise shine brighter for new followers.
Let’s whip up a scenario: Imagine your favorite online “influencer” (for lack of a better word) posting mind-blowing content daily, and you’re totally hooked. Then, suddenly, they ghost for weeks, leaving you wondering. When they pop up again, the thrill is gone, and their credibility has taken a hit. See the pattern? Their inconsistency in content posting has left a seed of doubt in your mind about their commitment and the overall value of their channel.
Doubt, my friend, is usually a ticket to rebuilding trust from square one. It’s not an impossible mission, but it feels like a groundhog day scenario. To avoid this, run your social media platforms consistently, with a focus on delivering high-quality content and engaging with your audience. This approach will keep your followers happy and trusting in your brand.
Ever joined an online group or subscribed to a channel brimming with promise, only to see it turn into a ghost town later? Then, out of the blue, they return with a product pitch. That inconsistency probably has you asking, “Who was this again?” This lapse may lead you to forget why you joined in the first place. The result? “I don’t remember who you are, so why should I buy anything?” The owner now has a Herculean task to win your trust all over again.
The Low-Down on Social Media Brand Consistency
Notice how many self-proclaimed experts are out there, all promising the secret recipe to a six- or seven-figure following? If you tried to adopt all their different tactics, you’d end up dizzy, and your audience would be left puzzled about your core message.
In the world of social media, consistency and repetition are your go-to strategies for brand recognition. If you consistently use a specific color palette or tone of voice, your audience will begin to associate it with your brand. If your Instagram aesthetic is moody and dark, don’t suddenly switch to pastel unicorns; your followers might get whiplash! Keep your brand image, colors, and message consistent across all platforms. This way, you’re always in the minds of your audience, ready to be recognized and remembered.
If you’d like to learn more about how to create a consistent brand image, come to my webinar, “5 Steps to Build an Engaged Audience on Social Media.” Engaged audiences are those who already trust you, like what you have to say, and are eager to have a conversation with you. These are the people who will sing your praises to others, thereby growing your business. And being consistent is a simple way to keep that audience engaged.
