This needs to be a problem that is possibly keeping them up at night. Pay attention to what happens in the online groups you belong to, the member forums, and other social media platforms. Read product or book reviews on Amazon to see what people say is missing from those books or products.

I’m not a great list-builder. I don’t consistently email my subscribers with offers to work with me. I don’t have Facebook ads continually running, and I don’t have any fancy funnels set up. What I do have is a consistent flow of high-quality leads booking consultations with me to see if we’re a good fit […]

Business burnout is a very real thing, whether you work for a large company or you are in business for yourself. Slowly, over time, you start hitting the snooze button, you procrastinate beginning new projects, you suffer from writer’s block when it comes to creating products, and you stop looking forward to your coaching calls. […]