Consistency. That’s the magic word when we’re talking about the success of social media marketing. Yeah, there are other important elements, but it’s consistency that really cranks up the volume, building brand recognition. It’s consistency that rounds up your digital community, fostering a sense of trust. It’s consistency that makes your expertise shine brighter for […]


July 17, 2023

How Consistency Builds Trust in Social Media

Consistency Build Trust in Social Media

Does the term “copywriting” conjure images of lengthy sales scripts, squeeze pages, and unsolicited bulk emails in your mind? If it does, you’re definitely not alone. However, copywriting extends far beyond sales pitches. In truth, as an Online Business Manager (OBM) and strategist for coaches, creatives, and consultants, the majority of your written content could […]


July 10, 2023

Mastering Copywriting: Seven Hidden Opportunities in Your Business

Mastering Copywriting

This is a guest post by April & Co team member Nicole. In the fast-paced world of coaching, visionary coaches are constantly generating ideas and shaping the future. But how do they ensure that their vision becomes a reality? Enter the Online Business Manager (OBM), the strategic partner who amplifies the impact of these coaches […]


July 3, 2023

The Strategic Role of an Online Business Manager

Creating an online course is the perfect way to teach and reach so many more people than you ever could by working one-on-one or teaching from a stage. It’s also a lot less expensive and time-consuming. If you already know what you want to teach but aren’t sure how to choose the best format for […]

Simplify, Systems

June 26, 2023

How To Choose The Best Format For Your Online Course

It’s easy to fall into the trap of trying to do more, work more hours, and say yes to every request. But constant busyness affects your well-being, productivity, and relationships. The key is learning how to regain control and get unstuck.

Simplify, Systems

May 29, 2023

Overwhelmed? Here’s How To Get Unstuck.

The most common question I hear from my clients is, “How do I find the right online course ideas to teach?” Basically, they’re asking, “How do I find an idea that sells?” Nobody wants to put in all that effort to launch a course only to hear crickets on launch day. We all want some […]

Strategy, Systems

May 1, 2023

Nine Strategies to Easily Come Up with Online Course Ideas

How to easily come up with creative online course ideas | April Sullivan | Online Business Manager

Seasonal planning and quarterly planning are common approaches businesses and organizations use to manage their operations and set goals. While both approaches involve setting goals and making plans regularly, there are some key differences between the two. Seasonal Planning Seasonal planning refers to setting goals and making plans based on the year’s changing seasons. This […]

Strategy, Systems

March 6, 2023

Which is Better, Quarterly Planning vs. Seasonal Planning?

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February 20, 2023

Three Surprising Places to Find Affiliate Partners

“Work from anywhere; you just need a laptop!” I really hope this trend of making it feel like starting an online business is so easy, you just need a laptop dies soon. It’s simple, but it’s not easy, and with all of the information readily available, it’s hard to figure out exactly what it is […]

Strategy, Systems

January 23, 2023

The 4 Systems You Need For Your Coaching Business

This post is currently being updated to reflect industry changes. If you’d like the workbook, please reach out to us at This post comes with a free workbook! In the workbook, you’ll learn how to organize your home office or workspace with better systems & processes so that you can be more productive and […]


January 9, 2023

How To Organize Your Workspace With Better Systems & Processes

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