Consistency. That’s the magic word when we’re talking about the success of social media marketing. Yeah, there are other important elements, but it’s consistency that really cranks up the volume, building brand recognition. It’s consistency that rounds up your digital community, fostering a sense of trust. It’s consistency that makes your expertise shine brighter for […]


July 17, 2023

How Consistency Builds Trust in Social Media

Consistency Build Trust in Social Media

Does the term “copywriting” conjure images of lengthy sales scripts, squeeze pages, and unsolicited bulk emails in your mind? If it does, you’re definitely not alone. However, copywriting extends far beyond sales pitches. In truth, as an Online Business Manager (OBM) and strategist for coaches, creatives, and consultants, the majority of your written content could […]


July 10, 2023

Mastering Copywriting: Seven Hidden Opportunities in Your Business

Mastering Copywriting

This is a guest post by April & Co team member Nicole. In the fast-paced world of coaching, visionary coaches are constantly generating ideas and shaping the future. But how do they ensure that their vision becomes a reality? Enter the Online Business Manager (OBM), the strategic partner who amplifies the impact of these coaches […]


July 3, 2023

The Strategic Role of an Online Business Manager

Creating an online course is the perfect way to teach and reach so many more people than you ever could by working one-on-one or teaching from a stage. It’s also a lot less expensive and time-consuming. If you already know what you want to teach but aren’t sure how to choose the best format for […]

Simplify, Systems

June 26, 2023

How To Choose The Best Format For Your Online Course

Marketing can feel overwhelming, especially when some people make it look effortless while others struggle to gain traction. But if you’re one of those who find marketing challenging, don’t worry. Take a deep breath, remember your business’s purpose, and forge ahead with a solid marketing plan. The good news is that effective marketing doesn’t have […]

Sales, Strategy

June 12, 2023

7 Effective Strategies for Attracting Clients without the Hassle of Traditional Marketing

It’s easy to fall into the trap of trying to do more, work more hours, and say yes to every request. But constant busyness affects your well-being, productivity, and relationships. The key is learning how to regain control and get unstuck.

Simplify, Systems

May 29, 2023

Overwhelmed? Here’s How To Get Unstuck.

We’ve all dealt with toxic clients. You know who I’m talking about: those seemingly normal people who come to you for help, and then once you start working together, they are a complete disaster. I’ve had more than my share (I could probably write a book), and for me, it all came down to relaxed […]

Strategy, Support

May 15, 2023

How To Deal with Toxic Clients

The most common question I hear from my clients is, “How do I find the right online course ideas to teach?” Basically, they’re asking, “How do I find an idea that sells?” Nobody wants to put in all that effort to launch a course only to hear crickets on launch day. We all want some […]

Strategy, Systems

May 1, 2023

Nine Strategies to Easily Come Up with Online Course Ideas

How to easily come up with creative online course ideas | April Sullivan | Online Business Manager

I’ll be honest. I used to absolutely hate LinkedIn as a social media platform. But if you’re looking to make meaningful business connections, LinkedIn is the premier platform to use. You’ll find CEOs looking to grow their influence and build trust with buyers, solopreneurs looking for freelancers to build their dream teams, and others are […]

Sales, Strategy

April 17, 2023

5 Things to Know About Finding Clients on LinkedIn

How online businesses can optimize their workflows, automate repetitive tasks, and minimize inefficiencies to increase productivity and profitability. As an Online Business Manager, one of the most important aspects of my job is streamlining business processes. This involves identifying inefficiencies, optimizing workflows, and automating repetitive tasks to increase productivity and profitability. In this blog post, […]


April 3, 2023

Streamlining Business Processes

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